There’s always been pressure around URT HQ to crank out a “Cowabunga” tee. But let’s be honest. You deserve better than a cartoon cow riding a wave in jorts.
So we passed on the easy laugh and leaned into our usual high-brow, insider ocean humor.
In the fishing world, massive tunas (especially the kind that test your gear, your grip strength, and your ego) are affectionately called “cows.” So, no, it’s not a bovine pun. It’s a battle cry for those who chase big fish and bigger stories.
This one’s for the ones who know. Moo.
